I think this is a pretty neat idea. The last time we went to WDW, I really wanted to buy the park soundtrack. But by the time our last day rolled around, I still hadn't picked it up, and no one wanted to spend our last few hours in a shop while we could be getting in one last ride. I toyed with buying it off Ebay, but there was a very small selection, and even used copies were almost full park price. So I never did buy it. If this option had been around back then, I probably would have sprung for the CD and bought it off the website. Now of course, I'm glad that I didn't, because I can get a 20% off discount when I buy the CD in a few months (woo hoo for cast discounts!) And that will be one of the first things I buy when I go into the park--after my first pair of Mickey Mouse ears. (Can you believe I've been to WDW 4 times and never had a pair? I don't deserve the label "Disney fan".)
The park CDs aren't actually offered on the website right now: like I said, it's a very limited selection. But just give them time...
As a (future) Merchandise CM, I also get to look at it from the perspective of my job...but I have absolutely no idea how it will affect it. I don't think it's going to really be that big of a deal. They've had a phone line where you could order park merchandise for years, so its not really that different. I just wanted to point out how cool it is that Disney news is now news that indirectly affects me. :)
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